In his third season since winning Fashion Fringe, Erdem seemed to truly hit his stride. Erdem showed a concise and darling collection during London Fashion Week that seamlessly mixed classic British elements such as the trench coat, with more Parisian feeling airy botanical prints. Silhouettes included floating trapeze dresses, short shorts and swing jackets.
Who is the Erdem muse though? The mix of soft fabrics with sportier bold stripes, crisp Mac twills with floral prints kept the collection right on the edge of the modern girl's pulse.
Watch this space as I anticipate an Erdem epidemic in the next year. Stylist and celebs alike will surely be lining up.
