Clean smells are extremely popular. If you're looking for that day-long 'just stepped out of the shower' smell, then Aire Loco might be the one for you. The notes include bergamot, magnolia, rose absolute and jasmine. Although I couldn't distinguish the notes individually, the resulting fragrance is clean and fresh.
Aire Loco has been available in the US for some time. It's just been released in the UK and is exclusively available at Harrods.