According to London’s Stylist magazine DKNY have launched a new fragrance in the UK today called pureDKNY. This fragrance is produced in partnership with CARE, which is a project to help improve the lives of female Ugandan vanilla farmers.
I’ve clicked on the incredibly annoying website for the fragrance http://www.puredkny.com but am finding it too frustrating to actually get further detail. However, I’m definitely in favour of any fragrance that benefits the developing world.