I was inordinately excited to read in the Evening Standard, that Selfridges are giving away miniature samples of the new Serge Lutens' fragrance L'Eau:
"Visit the Serge Lutens counter in the Fragrance Hall at Selfridges London and receive your complimentary deluxe miniature of the New L'Eau Serge Lutens*"
Initially I didn't notice the asterix at the end of the line. Then I noticed it and read the writing along the side of the picture:
"One gift per customer. Valid for the first 100 customers to mention this feature."
What? The first 100 customers. To put this in perspective, I checked the readership of the Evening Standard and found this:
"The London Evening Standard's readership has gone from 556,000 in April to September to 1.37 million in the last three months of"
So, that's 0.007% of the Evening Standard's readership could claim this. Come on. A realistic give away please Mr Lutens.