Perfumistas are the new cool hunters, according to a recent article in London's Evening Standard.
You can read the full Evening Standard perfumista article. Well, one thing's for sure. There are certainly some great shops and boutiques in London for perfume shopping. Liberty's perfume department stocks Annick Goutal, Diptyque, Serge Lutens and many more. The Le Labo store in Marylebone has got attitude in spades. Definitely worth visiting, just for the experience. And the latest addition to London's perfume boutiques is Avery in Mayfair.